All around the world, Las Vegas is thought of as a place where neon shines with a peerless, invincible brightness. The city’s reputation as a haven for neon lights and signs stretches back decades, and it is one that has been proudly embraced ever since the beginning. While the most modern casinos and other businesses in Las Vegas may stray somewhat from the traditional fixation on neon, this is not to say that especially eye-catching displays are no longer the norm. The same related challenges that have faced owners and users of Las Vegas billboards for many years still exist, although there are some interesting new ways of addressing them.

With neon lights and other bright, flashy signage being so common, billboards in Las Vegas have sometimes seemed less prominent and visible than in many other cities. Even so, billboard advertising has been an important option for a great many years, whether for local casinos, national-scale businesses intent on brand building, or for other reasons. The sheer volume of humanity passing through Las Vegas in any given year means that any kind of exposure can be extremely valuable, and las vegas billboards have often provided a good mix of accessibility, effectiveness, and simplicity.

Illustration for article titled New Advertising Approaches Make It Easier to Stand Out Amid the Neon of Las Vegasem/em

That alone would mean that this style of advertising would remain important even in the Las Vegas of the near future. In fact, though, it is likely becoming even more so, thanks to not standing still. Far from being a form of advertising whose limits have already been set and defined permanently, billboards are moving forward just as quickly as any other approach.


In some respects, they are actually doing so literally. While the permanent nature of some traditional billboards can be an advantage, in a fast-moving place like Las Vegas, that is perhaps less commonly the case. This is particularly true given how some of the busiest and most densely trafficked areas of the city are simply not accessible to conventional billboards, with huge casinos instead taking up all the available roadside space.

Some local entrepreneurs, though, have come up with an interesting way of addressing this issue and others. By mounting modern, digital billboard equipment to trucks ready to head anywhere at a moment’s notice, they have created an interesting new option for businesses to explore. In addition to being able to get and go places where traditional billboards could not, these displays are also more flexible in other ways, as well. In a city so flush with neon and other visual competition, that can easily make a difference.

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